Fisher Marketing Services
Kristen Fisher of Fisher Marketing Services offers B2B marketing consulting services, including managing end-to-end marketing projects, campaigns, and events. I have extensive experience in high-tech business-to-business channel and direct marketing – since 2002, I have engaged in all aspects of the strategy, development, and execution of:
- Channel marketing and sales development/incentives
- Partner types include resellers, GSIs, ISVs, and OEMs
- Integrated marketing and demand generation
- In-person and virtual event development/management
- Account-based marketing [ABM] programs
- Marketing/sales tools and training materials
On these engagements, I manage all project elements, including project budget and time line, marketing communications, vendor selection and management, event services selection and management, project execution, and customer/partner follow-up.
I also rely on my network of highly skilled professionals, including multi-media designers, Web developers, printers, and other marketing agencies and partners. We can fully assume and lead projects of any scope in any location worldwide, freeing a client’s internal resources to focus on other priorities. Because this is a network of on-demand professionals, there is no unnecessary overhead, reducing costs to my clients.