Client Engagements

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My B2B marketing clients in the high-tech industry have included:

  • Allseated [now Prismm]: Global Event Strategy and Execution
  • Red Hat Developer Marketing: Red Hat-sponsored and 3rd Party Event Management
  • Qlik: Partner Marketing, Account-Based Marketing, Executive Marketing
  • VMware: Global Accounts Marketing, Executive Marketing, Account-Based Marketing
  • Oracle Corporation [previously Sun Microsystems]:
    • GSI Marketing [Accenture, Capgemini, Deloitte, EDS/HP Enterprise Services, IBM Global Services]
    • ISV Sales Engagement
    • Global Partner Marketing
    • Telco Field Marketing [Alcatel-Lucent, AT&T, & Bell Canada]
    • Sun Microsystems RFID Center Marketing and Events
  • Deloitte Consulting: Global Alliances Marketing/Events
  • BEA Systems [now part of Oracle]: US Partner Marketing Demand Generation Program
  • Dell Global Commercial Channels: North America Services Marketing Sales Enablement
  • Intuit: Intuit Solutions Provider Event Management
  • Clean Harbors: InSite Services Renaming and Messaging
  • Texas Instruments: College Recruiting Enablement Tools

I also most recently spent a couple years as one of five marketing staff reporting to the CMO at Prismm, a start-up/scale-up B2B/B2C SaaS company, prior to being acquired by Cvent. You wear a lot of hats in this size company, and my role as Senior Director of Strategic Marketing included:

  • Sales Programs Strategy & Support: Development & execution of sales programs and campaigns
  • Partner Marketing and Program Management: Creation and management of partner onboarding and launch process, including sales enablement, go-to-market activities, and partner referrals tracking
  • Global Events Strategy & Execution: Event design, planning, and execution; pre- and post-communications; staff engagement & follow-up
  • Account-Based Marketing: Individual accounts and PLG-aligned initiatives
  • Corporate/Enterprise Marketing: Development & execution of marketing campaigns
  • CMO Chief of Staff: Team coordination, budget and vendor management, Marketing Requests system management, strategic corporate initiatives

I have also managed several equestrian events every year just for fun!